The story is the brains of the operation.

It's what powers every speech, tagline, advertisement, and song.

In strictly unromantic terms, a story is the conveyance of information. It's when you color everything in that your story goes from garden-variety to something that can have profound impact.

How do you color it in? With language. The words you choose. Sentence length. The rhythm and pacing of your paragraphs. And with sound. Phonetics are wily creatures that can make us respond in specific ways, feel particular things, and form certain ideas about a name, a speech, a tagline, or lyrics. There's a whole world of psychology behind the sounds of words and I look forward to talking about it more here, ad nauseum. We may even have some interesting interviews along the way. Language and the sound of it will go a long way in storytelling, whether you're dealing in policy, poetry, communication, or commerce. 

But hang on, I thought this was about storytelling? It is. But we're zoomed in for the moment. If you imagine a story seen under a microscope, we're at the cellular level. Zoom out, and you see the butterfly wing on the glass slide (if you had the same microscope I had growing up). Then, there's the whole butterfly. And then there are all the places the butterfly goes. There's your story. There are all these moving parts. We'll examine them more and more on these pages. It'll be like the monarch migration. It'll be fun. Come along!